Hey, I'm Ignacio

I’m a User Experience Researcher & Designer based in the San Francisco Bay Area

Process

Research

I talk to both stakeholders to understand what their business needs from a project, and to the deliverable experience’s users to understand their own needs.

Design

I use insights from my research to craft a purposeful experience that satisfies these business and user needs.

Test

I test designs 1:1 with users to get quality feedback, or A/B test a design to measure its effectiveness with a larger audience.

Iterate

I improve on my designs and continue to test them, using what I’ve learned from previous tests.

Tools

Sketch
Principle
inVision
Optimal Workshop
hotjar
Google Analytics
convert